大众媒介广告术语ABC（Mass media advertising terms ABC）.docVIP

大众媒介广告术语ABC（Mass media advertising terms ABC） A: Above - the - line advertising online Advertising agencies can get commissions (agency fees) from the media, such as newspaper advertisements, broadcast advertisements, TV advertisements, cinema ads, outdoor advertisements, etc. Account executive (AE) account manager The staff title of the advertising company. The client manager is usually responsible for the following tasks: 1. To plan advertising with customers and other departments within the company, and to communicate the demands of customers to departments; 2. Internal coordination (coordination); 3. Provide advertising design to customers; 4. Supervise and implement the governments relevant advertising regulations and regulations (regulatory matters); 5, agency profit management. The customer manager provides better services to customers through planning and coordinating the companys services department. Account service customer service Customer service is the focal point of advertising agencies, which is responsible for establishing long-term cooperative relations and promoting the effective operation of advertising agencies. It is a function that advertising agencies communicate with customers directly. Advertising agency advertising agency Traditionally referred to as advertising agency, the advertisement operator in the Peoples Republic of China advertisement law, there are many functions and business departments. Advertising campaign advertising campaign Sometimes called movement or battle. The advertising activities include the following four key points: making appropriate sales information, timely conveying to the audience, choosing the right time, and using reasonable cost. After the advertiser has set a measurable goal, he sets an advertising strategy for achieving that goal and then executes it on the market, including advertising plans, advertising production, sales and marketing. Advertising department advertising department It is divided into the a