如何进行品牌维护（How to maintain the brand）.docVIP

如何进行品牌维护（How to maintain the brand） As the most effective and loyal carrier of communication between enterprises and customers, brand has always been valued. However, the formation of brand competitiveness is not the work of one day. Many brands often play an abortive role in market competition due to lack of necessary forward-looking maintenance. There are also many enterprises that lack the rational construction of the brand, blindly greedy for the whole, anti - market annihilation. Therefore, modern market competition, brand maintenance can not be underestimated. Understand the value of brand core Brand construction is a long process, this phase of business advertising, corporate culture, brand competitiveness analysis, will play a key role for the growth of brand. Cognitive advertising guide consumers to the brand, corporate culture to shape makes the depth of the brand expand and tend to be more humane, brand competitiveness analysis to into the connotation of the brand marketing force, help enterprises to achieve market or the profit maximization goals. Once the brand is widely praised by consumers, it is said that the brand already has a certain loyal customer group, the brand has the intangible value. Coca-Cola (Cocacola), for example, the companys President, declared, even if Coca-Cola in the world all factories in the ashes overnight, as long as a Coca-Cola brand right of use, you can in the shortest possible time made Coca-Cola can thrive. Clearly, Coca-Colas brand is a valuable brand, an intangible asset that can be sold. Because the brand construction of into nature, request enterprise when carries on the product promotion must be adequate consideration to the brand maintenance, especially with a large group of brands, products are likely to be because of a microwave oven quality defects, and cause customers to the brand such as TV sets, refrigerators, etc. All products the trust of the collapse, the market crisis. To put an end to this domino effect, w