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adads（adads） Henan radio and television university 2007-2008 is the first semester of the semester Marketing questions In January 2008, Item no. a The second three four five The total points Number of points Get points Where some people (2 points, 20 points) 1. What is the motto of what do customers need and what are we going to produce? A. production-oriented b. sales oriented C. Marketing oriented d. social marketing oriented 2. A paint company not only produces paint, but also owns and controls more than 200 paint shops, which is called (). A, forward integration B, backward integration C, horizontal integration D, polygonization 3. The complete purchase process for a consumer begins with (). A, causes need B, raise funds C. Collect information D and decide to purchase 4. The main difference between marketing research and marketing information system is (). A, marketing information system mainly studies environmental changes B. Marketing research is to solve specific problems C. Marketing research provides continuous management information D, the marketing information system is interactive, and its development is directed 5. The core of defense is the competition strategy. A, market leader B, market challenger C, market follower D, market supplement Which of the following is the starting point of the market-oriented modern organization model? (a) A. product design b. product sales C. Customers need D. Enterprise resources and capabilities 7. The characteristics of the service indicate that the customer can only enjoy the service if it is necessary and must be added to the production process of the service. A. nonphysical B. Heterogeneity C. non-separable D. Non-storage Agents and agents belong to (). A, wholesaler B, retailer C, supplier D, entity distributor 9. The washing machine develops from the double cylinder to fully automatic product, which belongs to (). A. brand new product B C. Improve product D and brand new brands 10. The tangible part of the product