cture 5分析材料与谋篇.pptVIP

  1. 1、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。。
  2. 2、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  3. 3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
  4. 4、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
  5. 5、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们
  6. 6、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
  7. 7、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
营销研究Lecture5分析材料与谋篇

另一种概要特称为梗概(précis),它和一般性概要summary的共同特点是,两者都是用自己的话对原文的要点进行归纳和概括;其不同点在于,前者较为笼统,后者更为紧缩,且注重忠于原文,即在思想、观点的叙述顺序、文字的语体风格和文章的基调等方面要与原文保持一致,必要时可保留原文的特别用语(但要放在引号中)。例如: * Rice, P 467 Three-step marriage Michael Scriven suggests three possible marriage levels— preliminary, a legitimized cohabitation; personal, like Mead’s individual marriage; and parental, entered into only after success with the previous levels. * 该概要归纳并概括了F.Philip Rice在The Adolescent一书中曾引用的Scriven 的如下观点: Philosophy professor Michael Scriven has elaborated on Margaret Mead’s two-step plan. He proposes three types of marriage: 1) Preliminary marriage, which would be legitimized cohabitation, entered into contractually for one year without the need for subsequent commitment,2) personally marriage, similar to Margaret Mead’s idea of individual marriage, and 3) parental marriage, the last step to be taken, but only after successful personal marriage. * 阐释型 paraphrase 阐释是以自己的词语重述原文的内容,阐释者对原文的审视角度稍有差异,但所改写的内容和基调必须与原文相同。与概要型相比,阐释并非着重于紧缩,因而长度与原文是大致相同的。做好阐释的关键是对原谅的正确理解和阐释词的选择(如refer to, suggest等)。如,Jessie Bernard 在他所写的The Future of Marriage 一书中有如下一段文字: * “Renewable marriages” they have been called. A five-year commitment, or a ten-year commitment, or three-year commitment would be made. The partners would promise to maintain the marriage at least for this limited period of time. If at the end of that period they felt that the relationship was not a good one, they could renege. Alternatively, if they felt that it was a good one, they could recommit themselves to it. * 据此,可以做出这样一张阐释卡片: Bernard, P106 Renewable marriage Jessie Bernard refers to three, five, or ten year commitments by which the couple makes an agreement to “maintain the marriage” for a set number of years with the stipulation(契约)that each person could renege(违约) at the end of the time period or recomm

文档评论(0)

ranfand + 关注
实名认证
文档贡献者

该用户很懒,什么也没介绍

1亿VIP精品文档

相关文档