市场营销英文术语.docVIP

市场营销英文术语 市场market? 市场营销marketing 需求demand? 商品goods 服务service? 顾客满意customer satisfaction 顾客价值customer value? 交易transaction 营销者marketer? 生产观念production concept 产品观念product concept? 推销观念selling concept 市场营销观念marketing concept? 社会营销观念social marketing concept 顾客 customer? 顾客让渡价值customer delivered value 顾客总价值total customer value? 顾客总成本total customer cost 顾客满意customer satisfaction 维系顾客keep customer? 关系营销relationship marketing 全面质量管理total quality marketing 市场营销环境marketing environment 微观环境micro environment? 宏观环境macro environment 市场机会market opportunity 愿望竞争者desired competitors 属类竞争者generic competitor 产品形式竞争者product competitor 目标市场target market? 市场营销组合marketing mix 情绪moods? 情绪emotion 消费者行为customer behavior 文化culture? 人口统计因素demographies 参照群体reference group 角色模型role stereotype 知觉perception? 认知学习cognitive learning 动机motive? 个性personality 态度attitude? 自我概念self-concept 生活方式life style 组织市场organizational market 企业市场business market 非营利组织市场non-profit organizational market 政府市场government market 直接再购straight rebuy? 修正再购 modified rebuy 新任务采购new task? 购买中心buying center 倡议者initiators? 使用者users? 影响者influencers 决定者deciders? 购买者buyers? 控制者gatekeepers 营销信息marketing information 营销信息系统marketing information system MIS 市场调研market research 描述性调研predictive research 解释性调研interpretive research 市场需求market demand? 市场需求潜量market demand potential 企业需求量enterprise demand 企业需求潜量enterprise demand potential 定性预测qualitative forecasting? 定量预测quantitative forecasting 企业战略enterprise strategy 企业使命说明书enterprise statement 战略经营单位strategy business units,SBU 波士顿矩阵Boston matrix 通用电器公司方法the General Electric Model,GE 市场吸引力market attractiveness 业务实力business attractiveness 密集型增长战略intensive growth strategies 市场渗透market penetration strategy 市场开发market development strategy 产品开发product development strategy 一体化增长战略integrative growth strategies 前向一体化forward integration 后向一体化backwards integration 水平一体化horizontal integration 多角化增长战略diversification growth strategies 同心多角化concentric diversification 水平多角化horizontal diversification 复合多角化co