商务英语CustomerDevelopingSkills--2011.9.15V1.pptVIP

LOGO Develop Customer Skills Silver jewelry’s target potential customer is middle low classic customers. Lower than platinum or Gold with diamond buyers. A：Importer and trader (direct customers) B：Wholesaler (direct customer) C：Retailer and OEM Brand service(direct customer) D：Match dressing: clothes jewelry (clothes shop or clothes brand) Home Department company, office, Wholesaler and retailer from internet, jewelry industry association, whole market, yellow book, etc… Choose Lock Your Customers 1, Your product’s target market 2，Who is your customers？ 3，Where is your customers？ from Internet from Exhibition from Yellow page from Friends from others 找到客户 联络客户 Visit Customer Follow customer Understand customer’s demand. Customer’s current sources Compare price / service Follow customers in regular, establish long term business co-operation based on win-win policy By e-mail By Tel /Fax Delivery CD or Sample Social NET Visit Customer’s company and Negotiation. Invite customer to our company Invite customer to our exhibition Process for Develop Customers Find Customer Contact customer B2B business to business platform fe：globalsources、MIC、EC21、EC Plaza、Tradekey etc Linked In,上面通过人脉,关联开发 同理：facebook twintter etc…social network. Ebay、 (the sellers on ebay are our customers.) Exhibition website of every country: visitor and exhibitor. Develop from Internet (Every country) Jewelry association website: members’ contact method. Skype\MSN etc… search customer Yahoo\Google\Bing (Search engines search key words: jewelry etc…) Friends: overseas student, university forum, China Embassy commercial counsellor’s office.（Commission）。 找到客户 Find Customer Develop from Yellow Page Get a Map and Yellowfrom your local city (potential market). Process 2. Make a circle on map for within 100KM distance from your place to customers. Yellow page + Map ? Mark flag ? Visit 1. Mark flag on map for jewelry customers, according to Yellow page. 3. Make app