红酒SWOT分析（Red wine SWOT analysis）.docVIP

红酒SWOT分析（Red wine SWOT analysis） Two. Analysis of consumer purchasing behavior Three 、 K/A customer sales promotion analysis and suggestion Four, advertising suggestions Five, sales promotion program Six, XX red wine giant Butterfly Kite adoption event planning case Seven, the best dealer market selection activities planning case Eight, XX red wine push wine master training activities planning case Nine, XX wine - Mystery Tour at 51 large draw bargain activities plan Ten K/A terminal image store April promotional program 11 new XX red wine ceremony Lianhua 124 month XX red wine catering channel promotions project (I) XX red wine products, Hunan market, SWOT analysis 1) advantage S: High quality products meet the needs of the market Company executives attach importance to the Hunan Market System K/A customer visiting and maintenance system Strong marketing skills and continuous sales support Good command of the K/A terminal 2) disadvantage W: Lack of complete product chain, too few varieties Product prices slightly higher Channels have not yet been implemented in the two batch of distribution The product taste sour, customer acceptance is poor 3) analysis of key success factors in red wine market: Coverage capacity of distribution networks Product quality Competitive price system Marketing activities Brand and reputation 4) opportunity point O: More and more consumers are beginning to favor red wine, a nutrient and health drink The Hunan red wine market is moving towards the norm We can be on the K/A client to achieve streamlining and implement the elimination system, separation of more energy to improve the distribution network. We can encourage K/A point attendants to help recommend products through incentives We can provide appropriate advertising to guide consumers to accept high-quality red wine products 5) threat issues T: Red wine market prospects, more and more brands Changyu, Dynasty, the Great Wall and other old brands are pushing new products, and its prod