开业庆典活动策划方案07（Opening ceremony planning scheme 07）.docVIP

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开业庆典活动策划方案07（Opening ceremony planning scheme 07）.doc

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开业庆典活动策划方案07（Opening ceremony planning scheme 07）

开业庆典活动策划方案07（Opening ceremony planning scheme 07） Planning proposal for hotel opening ceremony -------------------------------------------------------------------------------- I. activity forms (1) advertising in the early stage of opening up; In order to inform the public about the opening of the new store, take this opportunity to spread the seafood culture and lay a good foundation for the opening of a new store. 1, such an evening paper. Release content: A, information about new store opening. B, information about opening day. C and information about enterprise culture. Role: release festive congratulatory ads, create a celebration atmosphere, and play a dominant role in the flow and public interest during the opening period. Release specification: 1/6 version Date of issue: Tuesday, December 28, 2004, Wednesday, December 29th Published media: so and so evening news. 2, the city outdoor advertising release Release content: A, information about new store opening. B, information about opening day. C and information about enterprise culture. Role: the use of vivid advertising pictures, to announce the opening of the new atmosphere and brand communication. Ten outstanding advertising style and restaurant brand style, outdoor advertising signs must be the main road, not stingy, in advertising, pride is a priority. Release date: December 18, 2004 - March 18, 2005 3, exquisite picture books (50 thousand copies) and opening souvenirs Release content: A, new store layout features, B, food promotion, C, service promotion (Hotel counter, private compartment, etc.) Role: with the opportunity of opening, design unified VI for brand communication. The opening of the necessary information, the VIP customer will certainly is the main business of the company, the customer must be protected by the club form or VIP card lock and release form of this part of the source, provide the basis for Everfount passenger. Therefore, we must have a whole set of publicity programs, systematic