扩内需政策推进家电业管理完成苏醒（Expansion of domestic demand policy to promote the completion of the home appliance industry management）.docVIP

扩内需政策推进家电业管理完成苏醒（Expansion of domestic demand policy to promote the completion of the home appliance industry management） Under the background of the financial crisis, in 2009, Chinas electric power industry suppressed the exchange rate changes, consumption demand weakened and many other unfortunate factors, and completed the sound and healthy development. Appliance expert, Palle family achievement senior director Luo Qingqi consultation under the central television interview that, thanks to the introduction of the country from rural to urban household policies to stimulate domestic demand, to maintain the whole range of the home appliance industry, it has become the main factor of electric power complete recovery Chinese. Third, the performance appraisal index cannot be objective, comprehensive, Yake for sales personnel assessment emphasis on financial indicators (such as sales), the non-financial indicators (such as customer relationship maintenance, etc.) are lacking, which leads to the sales staff heavy marketing, light maintenance market. The home appliance industry in recent years, the day is good as a search engine optimization -er is the construction of the chain had to touch the experience marketing is a 1998 American strategy horizon LLP companys two founders B josephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the