低调扩能至30万辆 奥迪2015战略争锋奔驰宝马(Low expansion to 300 thousand cars Audi 2015 Mercedes BMW strategic Commander).docVIP
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低调扩能至30万辆 奥迪2015战略争锋奔驰宝马(Low expansion to 300 thousand cars Audi 2015 Mercedes BMW strategic Commander)
低调扩能至30万辆 奥迪2015战略争锋奔驰宝马(Low expansion to 300 thousand cars Audi 2015 Mercedes BMW strategic Commander)
The number of Audi Q5 is how much to sell, even if the price increase, the order is still thick and heavy, but BMW X1 and the new 5 series is the same. Every company is a winner, says one investor who runs both of these luxury brands. ”
The tricky side is that capacity bottlenecks have plagued Germanys three top carmakers. Orders are growing faster than dealerships can get, which usually causes buyers to complain, and the results of lower consumer satisfaction indices are second, and, worse, the long booking cycle is easy for buyers to completely pour into their competitors arms. After all, cars are not as seemingly irreplaceable as the ipad, and no manufacturer is willing to be able to stall.
Audi has quietly raised its capacity in China to 300,000 vehicles in a halt-start expansion earlier this year, making it infinitely close to the huge three-year millions plan, which is, of course, the first step of the 2015 strategy.
One months of discontinued expansion
Compared with Mercedes-Benz and BMWs plans to expand capacity in China, Audi looks like a lost language. Until the last assembly workshop was completed in September 2009, the outside world learned that $literal and Q5 will be produced in this line. But this is only a General Assembly workshop, stamping, welding, painting-Four of the other three production pressure in the process, the Audi is not relieved. It is sooner or later that market share is eroded by rivals if it cannot be rapidly improved. In the first quarter of this year, Audis market share in China fell from 40% per cent to 30%.
However, this is largely due to a one-month shutdown of the expansion. Since February, FAW-Volkswagen has implemented the plant with the largest scale, the widest range and the most complex production capacity improvement project.
According to the original plan, plans to use the Spring festival that one weeks time, but lat
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