凯文凯利--5年后会有边缘化公司颠覆BAT（Kevin Kelly, --5 years later, there will be marginalized companies subvert BAT）.docVIP

凯文凯利--5年后会有边缘化公司颠覆BAT（Kevin Kelly, --5 years later, there will be marginalized companies subvert BAT） Kevin Kelly: 5 years later, there will be marginalized companies subvert BAT Common sense in 2014-07-08 management The industry known as the Internet prophecy emperor scholars, 20 years ago with a out of control successfully predicted the vast majority of Internet formats and products today. And some of his advanced thinking, but also by Spielberg and other Hollywood directors applied to the matrix, minority report and other scenes. And he married a Chinese - born wife who would say hello and say hello. If 200 years ago, you open a shipping company, you are choosing a large scale, good stability, long sailing voyage, or choose the first problem of small scale, poor stability, short steamboat Voyage Kevin Kelly appears and the mobile Internet business, but the most vivid expression of the theme of the speech - disruptive technology, steam ship who is not optimistic about the final defeat of sailing, rewrite human history. Such stories are happening in the Internet world as well. How do small companies challenge big companies? Subversion comes from fringe industries Kevin Kelly likes to cite examples of steam steamers on many occasions. He said, before steamships appeared to rely on natural forces sailing journey was already leading manufacturing technology, and when the first one is expensive, the appearance of the mini steamboat available, to control the market and resources, to sniff at sailing. The sailing company ignores the fact that ships have been able to go upstream for thousands of years, but steamships have been able to move upstream from the lower reaches. With the maturity of technology, the cost of steam ships gradually declined, and the profits of sailing companies continued to compress. After half a century, steamships washed out the market. Followed by a series of cases, Kevin Kelly cited the history of human industry, whether it is Detroits auto gian