华图讲义密码（China map notes password）.docVIP

华图讲义密码（China map notes password） Application of customer relationship management in enterprise marketing strategy As an independent economic discipline, marketing has nearly a hundred years of history. In recent decades, both marketing theory and methods have greatly promoted the development of business in western countries, and have a profound impact on the business philosophy and peoples lifestyle. The rapid development of information technology in recent years has opened up a broad prospect for the popularization and application of marketing management ideas. Information technology is expanding its capabilities, and in some ways, it is replacing intelligence. Customer Relationship Management (CustomerRelationshipManagementCRM) is a branch of marketing theory, the management ideas from the marketing, but also reflects a lot of marketing management ideas, however, from the customer relationship management system as a solution, it will be in the market marketing theory part in integrated scientific management thought the above software to the popularization and Application of large-scale. As a solution to customer relationship management, the collection of todays latest Internet and e-commerce, multimedia technology, data warehousing and data mining, expert systems and artificial intelligence and other information technology. Customer Relationship Management (CRM) is a set of advanced management ideas and techniques through the use of human resources, business processes and expertise for effective integration, finally the enterprise involved in various fields of the customer or consumer provides the perfect integration, so that enterprises can be established based on learning and customer relationship the one to one marketing model, so that enterprises can lower cost and more efficient to meet the needs of customers, allow enterprises to retain existing customers, restore the lost customers, and constantly develop new customers, improve customer loyalty and satisfac