体育产业新政背景下中国体育产业发展的机遇及挑战_石岩.pdfVIP

第 21 卷第 6 期 体 育 学 刊 Vol.21 No.6 2014 年 11 月 Journal of Physical Education N o v . 2 0 1 4 ·体育人文社会学· 体育产业新政背景下中国体育产业发展的机遇与挑战 石岩3 （湖北大学体育学院，湖北 武汉 430062 ） 摘 要：对《国务院关于加快发展体育产业促进体育消费的若干意见》进行了分析解读。阐 述了当前我国体育产业发展面临的六大机遇：政策支持是体育产业发展的重要驱动力量；体育消 费爆发的临界点已经到达；人口红利和城市化进程壮大了体育产业消费规模；产业结构调整和升 级是体育产业发展的催化剂；扩大内需为体育产业发展带来难得机遇；体验经济的到来助推体育 产业发展。并指出面临的五大挑战：有效需求与供给不足，市场主体不成熟；群众体育发展滞后； 体育产业核心层薄弱；专业经营管理人才缺乏；具体实施任重道远。 关 键 词：体育管理；体育产业；体育消费；中国 中图分类号：G80-05 文献标志码：A 文章编号：1006-7116(2014)06-0013-06 Opportunities and challenges faced by sports industry development in China under the background of new policies launched by the State Council for the sports industry SHI Yan （School of Physical Education，Hubei University ，Wuhan 430062 ，China) Abstract: The author analyzed and interpreted The State Council’s Opinions on Speeding up Developing the Sports Industry and Promoting Sports Consumption, expatiated on six opportunities faced by sports industry development in China via a lot of detailed data: policy support is an important driving force for sports industry development; both per capita production value and income increase–the critical point of sports consumption explosion has been reached; demographic dividend and urbanization process have expanded sports industry consumption scale; industrial structure adjustment and upgrade are catalysts for sports industry development; expanding internal needs has brought rare op- portunities for sports industry development; the emerging of experience economy has promoted sports industry devel-