4a公司（4A company）.doc

4a公司（4A company） A advertising company is a customer service, first-class strategy, first-class planning, creative implementation of first-class, media operations first-class advertising company? No. 4A of the American Association of advertising agencies (American Associato of advertising Agencies) abbreviation, 4A association has very strict standards for all members of the company, 4A advertising companies are large comprehensive multinational advertising agency. Hongkong has about more than 1000 advertising companies, advertising turnover of more than HK $12 billion, and the composition of branches of multinational advertising companies in Hongkong opened the Hongkong advertising chamber of Commerce, only 19 members, while advertising revenue accounts for more than half of the total amount of advertising in Hong kong. The Hongkong 4A advertising association requires a minimum annual turnover of HK $50 million and a commission of 15% Commission and 17.65% service charge to its clients. Mainland China currently has only 4A association established in Guangzhou, referred to as Guangzhou comprehensive advertising agency association, with members of local companies and foreign companies. When China opened in 1979, the first foreign advertising agent, the Japanese Dentsu Inc, began advertising Japanese household electrical appliances in the Chinese market. To date, Japan has established three joint ventures in china. Since the Japanese Appliance entered the Chinese market in 80s, more and more foreign brands have come to the Chinese market. With the market development of customers, multinational 4A advertising companies have been closely followed. By the end of 1994, the number of foreign (joint venture, cooperative) advertising companies (including most of the worlds leading multinational advertising companies) had reached 300. In 1998 the worlds top 10 advertising companies in all China established a joint venture company (including the millennium the Great Wall Inter