t0108（t0108）.docVIP

t0108（t0108） Joint action between headquarters and overseas Mabuchi Electric Co., Ltd. is the worlds most successful small motor manufacturer. It has been a year since September 1995 when a new management training program was launched in a subsidiary company in china. The program called headquarters and overseas new joint action to improve the local Mabuchi foreign institutions management skills, to cooperate with the company to maintain the cost minimization strategy, and continue the aggressive expansion of product. Mabuchi the manager of the home affairs department, NobukatsuHirano, is responsible for developing and implementing the NIHAO project. A brief history of Mabuchi Motor Co. Ltd. (see Appendix 151) In 1946, the company established the kansaiRikaKenkyusho Research Institute, KenichiMabuchi invented the worlds first high performance horseshoe shaped magnetic motor, which is a great progress in the history of technology. The following year, the product was improved and tested in order to explore the steps of mass production of the product. In 1954, Kenichi and his brother TakaichiMabuchi, a factory built in a toy company, named Tokyo science and industrial company, began production of small motor for the Japanese toy industry. In the process of trying to jump out of a single business, small motor toys into emerging market diversification in 1957, the Mabuchi brothers established their own trading company, called MabuchiShoji Co. ltd.. In 1964, Mabuchi established a factory in Hongkong, china. Although the yen was weak and the exchange rate was only $1 to 360 yen, the companys average business has continued to grow. Then, in 1969, another factory was set up in Taiwan Province, china. For a Japanese company, these early investments abroad were unusual, because at the time most buyers thought the products made in Asia other than Japan were inferior. Nevertheless, in the late 1960s, Mabuchi had established a sales office in Germany and the United States to mana