中国彩妆市场分析（Analysis of Chinese make-up Market）.docVIP

中国彩妆市场分析（Analysis of Chinese make-up Market） Analysis of Chinese make-up Market Chinas cosmetics market, after nearly 30 years of development, in recent years gradually mature. But the market growth rate is still higher than the overall level of the national economic development, the average annual growth rate remained between 13%-15%. Analysis of the various branches of the cosmetics market, you can see that the driving force for market development is mainly from the two branches of skin care and make-up. Relative to shampoo, toothpaste and other relatively saturated market, make-up market in recent years, nearly 50% growth rate is undoubtedly to promote the development of the entire cosmetics market locomotive. Data show that in addition to the average growth rate of hair care branch is lower than the overall market growth rate of generalized chemical, cosmetics, perfume, skin care products and other branches of the growth rate is higher than the overall growth rate of the industry, especially the cosmetics branch, not only the speed is far higher than the overall industry average data, and a curve continued to maintain an ideal the rise of the. For nearly three years, in all sectors of the proportion of the total share of the branches of industry, the annual increase in the proportion of share up more than 2 percentage points, together with other industries continue to compress incense market share, the other branch, due to the consumption ability and consumption habits in different European countries, cosmetics, skin care had little differences, Chinese. The skin care market has been dominant, hair care industry is the emergence of the relative saturation of the market trend, the market proportion decreased, while other industries including mask, hair products market branch, due to beauty salons and professional hairdressing institutions impact, also lost market share shrink. Therefore, in the visible time, skin care products still maintain the leading position