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便利店做o2o的14种模式解析(14 modes of doing o2o for convenience store)
便利店做o2o的14种模式解析(14 modes of doing o2o for convenience store)
Supermarket can do electricity supplier? Countless martyrs have tried, countless heroes in succession, anyway, supermarkets do electricity providers, are considered to be the last bastion of traditional retail transformation of the internet.
Supermarket owner of this problem is also different views of some enterprises, the electricity supplier (O2O) into a strategic investment firm, some enterprises unmoved, the reality is that domestic chain supermarket business project basically no influence. Yonghui supermarket chairman Zhang Xuansong has publicly said that in the foreseeable future, the electricity supplier will not affect the supermarket sales mode.
Is that so? I dont believe it! The supermarket has a lot of business models, as we think just online sellers, Shanghai Weibo summarized 14 kinds of supermarket O2O mode for your criticism:
1, the convenience store door-to-door
Convenience stores within the vicinity of the entity, the convenience store 30 minutes fastest delivery. The convenience store is the core competitiveness of the convenience, in fact, PC online shopping is not convenient, not everyone around at any time open the computer to log on, to complete the shopping process, relatively speaking, the use of APP mobile phone is much more convenient shopping process.
This APP design also revolves around convenience two words, opens APP to display the commodity by the waterfall stream way, according to the high sales volume and the individuality hobby arrangement commodity order, the convenient category choice, selects the convenience commodity. And design the call function for APP, which may be more convenient by voice mail or telephone ordering.
Convenience stores to meet the demand for convenience shopping, so the price is not high, corresponding to every single absolute gross profit is not high, if the distribution range is too large, it is very difficult to support the profit distribution cos
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