ADR (Average Daily Rate) - STR Global美国存托凭证(日均)- STR Global.pdfVIP

ADR (Average Daily Rate) –– A measure of the average rate paid for rooms sold, calculated by dividing roomrevenue by rooms sold.  ADR = Room Revenue / Rooms Sold ADR (Rate) Index –– The ADR Index measures a hotel’s ADR performance relative to an aggregated grouping of hotels (e.g., competitive set, market, submarket/tract). An ADR Index of 100 equals fair share of ADR, compared to the aggregated group of hotels. An ADR Index greater than 100 represents more than a fair share of the aggregated group’s ADR performance. Conversely, an ADR Index below 100 reflects less than a fair share of the aggregated group’s ADR performance.  To calculate an ADR Index: (Hotel ADR / Aggregated group of hotels’ ADR) x 100 = ADR Index Fair share can be thought of as the subject hotel’s “piece of the pie” in the market. For example, if the subject hotel’s ADR is $50 and the ADR of its competitive set is $50, the subject hotel’s index would total 100. If the subject hotel’s ADR totaled $60, its index would be 120, indicating the hotel has captured more than its fair share. If the subject hotel’s ADR totaled $40, its index would be 80, indicating the hotel has captured less than its fair share. Average Published Rate (APR) –– The average published rate (APR) is measured by averaging the range of published room rates for various room sizes (single, double, etc.) during different times of the year. When hotels in our Census Database do not report data to us, an estimate of actual Average Daily Rate (ADR) is derived using published rates. Census –– The total number of hotels and rooms in our database in a particular segment. Chain Scales –– Chain scale segments are a method by which branded hotels are grouped based on the actual average room rates. Independent hotels, regardless of their average room rates, are included as a separate chain scale category. The chain scale segments are: • Luxury Chains • Upper Upscale Chains • Upscale Chains • Upper Midscale Chains •