chapter 13（第十三章）.pdfVIP

Color profile: Generic CMYK printer profile Composite Default screen Complete Reference / Web Design: TCR / Thomas A. Powell / 222442-8 / Chapter 13 Chapter 13 Color 477 P:\010Comp\CompRef8\442-8\ch13.vp Tuesday, July 16, 2002 2:13:10 PM Color profile: Generic CMYK printer profile Composite Default screen Complete Reference / Web Design: TCR / Thomas A. Powell / 222442-8 / Chapter 13 478 W e b D e s i g n : T h e C o m p l e t e R e f e r e n c e olors are used on the Web not only to make sites more interesting to look at, but also to inform, entertain, or even evoke subliminal feelings in the user. Yet, using Ccolor on the Web can be difficult because of the limitations of today’s browser technology. Color reproduction is far from perfect, and the effect of Web colors on users may not always be what was intended. Apart from correct reproduction, there are other factors that affect the usability of color on the Web. For instance, a misunderstanding of the cultural significance of certain colors may cause a negative feeling in the user. In this chapter, color technology and usage on the Web will be covered, while the following chapter will focus on the use of images online. Color Basics Before discussing the technology of Web color, let’s quickly review color terms and theory. In traditional color theory, there are three primary colors: blue, red, and yellow. By mixing the primary colors you get three secondary colors: green, orange, and purple. Finally, by mixing these colors we get the tertiary colors: yellow-oran