consumer privacy（消费者隐私）.pdfVIP

Consumer Privacy Mary J. Culnan The McDonough School of Business Georgetown University Washington, D.C. 20057-1008 (202) 687-3802 culnanm@ And Sandra J. Milberg The McDonough School of Business Georgetown University Washington, D.C. 20057-1008 (202) 687-5399 milbergs@ Revised June 14, 1999 To appear in: Information Privacy: Looking Forward, Looking Back, Mary J. Culnan, Robert J. Bies, Michael B. Levy, eds. Georgetown University Press, forthcoming. We acknowledge the helpful comments on an earlier version of this paper by Bob Bies, Ronnie Goodstein and by our colleagues and students during a spring 1998 seminar. We also recognize the help we received from Stevan D. Mitchell on creating non-regulatory incentives for the private sector. Georgetown University Press, 1999 CONSUMER PRIVACY A society of strangers is one of immense personal privacy. Surveillance is the cost of that privacy. Steven L. Nock, The Costs of Privacy, p. 1 INTRODUCTION In a world where organizations can no longer personally know their customers, advances in technology combined with a need to serve customers as individuals have fueled the growth of record-keeping systems. It is possible for firms to efficiently gather, store, use, and exchange vast amounts of consumer information that are needed in an busine