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visio corporation a visual adventure（visio公司视觉冒险）
Stanford Technology Ventures STVP-1998-003
Program (STVP) September 29, 1998
Visio Corporation
A Visual Adventure
“There are some people who do not draw. They dont see a need for visuals, and
we could tell whom they were when we were pitching our plan - their eyes actually glazed
over when we spoke. Then there were the people who could see the power of visuals in
presentations, and we had them from the beginning.”
- Jeremy Jaech
In February of 1992, Visio had been in business for little more than a year. Visio’s founders,
Jeremy Jaech and Ted Johnson, had just completed a prototype of the first product, called
Mainline™. Their goal was to make a Windows-based drawing program that allowed seamless
integration of business and technical graphics with popular business-communications programs,
such as spreadsheets and word processors. With the prototype successfully completed, it was time
to obtain the next round of funding, which would enable them to complete their product and take it
to market.
Visio was not the first software graphics firm that Ted and Jeremy had founded. They h ad
worked together for five years at Aldus, the pioneering desktop publishing software company that
they helped Paul Brainard launch in the mid- 1980s. Due to the impact of Aldus PageMaker, Ted
and Jeremy had created a successful business with Aldus. It was time to tackle a new challenge:
how to radically expand the market for drawing software for business professionals.
Jeremy and Ted wanted Visio to create the industry
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