什么是品牌和品牌人（What is brand and brand man）.docVIP

什么是品牌和品牌人（What is brand and brand man） Take clocks and watches as an example When telling watch brand, a lot of people can probably tell a lot of big and small brands, such as Patek Philippe, Lange, PERREGAUX, Breguet, Athens, Vacheron Constantin, Audemars Pigeut, Jaeger Le Coulter and so on, all of these brands, if you carefully study will find their real names are: Patek Philippe two masters of cooperation, Anthony. One hundred, jane. Fei Li; PERREGAUX is the name of the husband and wife combination; also Breguet and Lange is the name of a person. This shows that in fact, hundreds of years ago there is no brand, only each individual, each only a tabulation carpenter, when they do the products and others how to distinguish, they did not realize that the commercial society late development, the need for a brand to represent. They thought his product was his own, so they used his family name or his last name to mark his creation, his creation, his work, his invention. Brand is the late stage, with the gradual development of peoples business, the so-called brand is a group of individual businesses, individual watchmaker. Initially accompanied by credibility. Reputation and good faith are the most fundamental factors that distinguish a producer from another producer. All products rely on word of mouth, the product is equivalent to people, this is the initial “ brand ”. His name on behalf of his products, his family and history, so between the reputation and the quality of people and integrity, accompanied by the birth of the brand solidified together, they a lot of things very cherish, even with life to maintain, to love, cherish their own eyes, especially to all his brand. If you have a very bad effect of his products, his entire people have bad influence, affect his reputation, affect the others for his approval, affect others for his ability to recognize, so the brand is produced. Why do all luxury brands originate in Europe? At that time, all the luxury goods produ