品牌化发展 农业龙头企业提升利润的唯一捷径（Brand development the only shortcut for agricultural leading enterprises to raise profits）.doc

品牌化发展 农业龙头企业提升利润的唯一捷径（Brand development the only shortcut for agricultural leading enterprises to raise profits） Making profits and maximizing them are the bounden duty of enterprises. This is true for industrial enterprises, as well as for agricultural enterprises, and it is no exception for leading enterprises in agricultural industrialization. The reason why the leading enterprises of agricultural industrialization should be singled out is that it is a special product of our countrys special historical stage. The leading enterprises of agricultural industrialization are different from industrial enterprises which use mineral, oil and other energy sources as raw materials, and are also different from simple agricultural products circulation processing enterprises. In the leading enterprises of agricultural industrialization, it bears more abundant, special political, scientific and technological, social mission. From the political point of view, whether the municipal, provincial or national agricultural industrialization leading enterprises, is the leader of the local area and its degree of development of the quality of all representatives of the local government performance in a certain degree, the relationship between the rise and fall of the local economy; from technological innovation to say, the leading enterprises of agricultural industrialization in China the future of agricultural modernization subject, modern agriculture requires enterprise management, production scale, agricultural products processing rate of more than 90% indicators of all will be the leading enterprises of agricultural industrialization directly involved in the completion; from social angle, most of the leading enterprises of agricultural industrialization is the use of company + base + farmers the mode of development, driven by the size of radiation intensity directly determines how many local farmers from food and clothing to prosperity, how many old city village Change into new coun