娱乐 迪士尼点亮欢乐梦想（Entertainment Disney light up the dream of joy）.doc

娱乐 迪士尼点亮欢乐梦想（Entertainment Disney light up the dream of joy） Entertainment Disney (Disney special topic): Wen / this reporter Yan Fen from Beijing There is no doubt that Disney is a global entertainment brand, but also a joy and the dream of transnational enterprises. However, Disneys exploration of the Chinese market has just begun, and the construction and promotion of the Disney Park in China are also in full swing. Recently, Disney with Tencent platform to carry out I have a dream brand marketing activities, so that this interpretation and selling happy dream entertainment brand rooted in the hearts of hundreds of millions of Internet users. Integrated advantage brand I have a dream, brand marketing activities are very simple, through the light icon and realize the dream two stages of activities, so that Disney brand features can be fully presented. In the QQ client on the light dream icon, let Disney brand exposure in hundreds of millions of Internet users, limited QQ members enjoy Disney realized the dream, let the activities carried out accurately in the target audience. This activity not only relates to Disney TV, home entertainment, consumer goods and Disneyland and other departments, to integrate high-quality resources in the internal brand, also form an effective linkage with the Tencent portal, electricity providers, such as IM and micro-blog brand advantage. Disneys brand advantage, through I have a dream activities can be effectively output, and the Tencent brand with its linkage and cooperation, the advantages of both sides to form a concerted effort, and ultimately the event has been successful. In the first stage of pilot activity light icon heat, many Tencent to mobilize resources, including the transfer part relates to the dream icon prizes, such as number, iPhone, hotel accommodation, free shell integral, also relates to QQ fashion, friends network, QQ travel, QQ film, QQ and QQ shells, membership fee group purchase a number of products. The acti