我的作业（My homework）.docVIP

我的作业（My homework） Abstract: with the development of economy, peoples living standards gradually improved, the overall trend of the consumer market to buy high quality and inexpensive from famous brand enterprises in the same tilt, to ensure product quality and meet customer demand, who owns the famous brand, who will have the market. This article focuses on the brand strategy of Harbin beer, and expounds the importance of brand strategy Key words: brand, development strategy, enterprise competition This year, with the development of economy, peoples living standards gradually improved, the overall trend of the consumer market to buy high quality and inexpensive from famous brand tilt, strong brand market share continues to increase, the consumer loyalty to the brand The trend is higher and higher. This trend is very obvious in household appliances, food and clothing products. With the gradual improvement of Chinas market economy, in the future market, enterprises in the same guarantee product quality and meet customer demand under the circumstances, who has a famous brand, who will have the market. Therefore, brand building is an indispensable part of enterprise development. Harbin gone through a hundred years of history, in a long time in the past, Harbin only as a local enterprise and alone. But in recent years, Harbin old new branches, the sudden glow of a youthful vitality, based on the steady expansion and consolidate the rear. From 80 thousand tons in 1994, less than 10 years to develop into a megaton scale. Business performance outstanding Harbin also conform to no conventional pattern in the capital market, the shareholders capital substantial premium successful cash back, the dramatic end straight to see people in the industry struck dumb. The success of Harbin, Harbin beer group attributed to take pains to implement brand strategy, create a good corporate image. First, the value of the brand The brand as a product and a service name, logo or symbol, should