我该怎样动渠道（How can I move the channel）.docVIP

我该怎样动渠道（How can I move the channel） As Mr. Lin, the advertiser, recalled his first pot of gold, he seemed to feel a bit off the mark when he was happy. It was three years ago, he received a well-known home appliance manufacturers produce outlets, stores shop orders, the number at the beginning of the contract is not much, area is only a city; who knows the order, one by one, when busy, the phone becomes the order that year, Mr. Lin traveled almost all the Provinces cities and counties, and even some villages and towns. He felt he was catching up with a good time: the home appliance manufacturer was in full swing for victory terminal of the channel revolution...... However, the manager of the appliance company, as busy as Mr. Lin at the time, must be in a different mood. Because of those hard to cultivate outlets, three years down, mostly disappeared! Who moved my channel? Why can not afford to support the seemingly powerful brand should have a strong channel? How can I move the channel? Save the channel vulnerability. calcium where is it? Let us discuss and learn from a successful case of a transnational corporations channel construction in the Chinese market. The no road of traditional channels In the development and application of traditional sales channels, a channel of discourse power focus on manufacturers, agents or retailers in the channel, often because of a harmonious role among the three face and frequent incidents, who all want to play the world order of the Qin emperor in the supply chain. In almost all industries in China, the balance and competition between the manufacturers about the sharing of channel benefits and the sharing of channel shares between factories and factories are staged every day. The development and management of new channels has become the focus of attention in many industries. Many companies focus on their strategies and try to become channel captains. In 1992, Nippons famous paint manufacturers to invest in Chinese, in these ten