公共关系产生的条件（Conditions for public relations）.docVIP

公共关系产生的条件（Conditions for public relations） A: the origin of public relations is limited by certain social conditions. From the historical point of view, public relations, as a kind of activity, are subject to three basic conditions: (1) the prosperity of commodity economy is the economic foundation of public relations. Because the commodity economy requires the free flow of goods exchange, free competition and equivalence, this will bring about economic exchanges between different departments and regions, and even different countries, resulting in the objective requirements of economic ties between enterprises, departments, regions and countries. This economic relation is the beginning of public relations as a social phenomenon and as a social activity. There is a natural relationship between public relations and commodity economy. A country, a region, the more developed commodity economy, the more intense competition in the market, public relations activities will be more important. (2) the development of democracy is the political premise of public relations. Democracy is closely related to public relations. Democracy is relative to autocracy. Democracy eliminates the need to maintain its rule by means of coercion, and in many ways to gain the trust and support of the masses. In essence, it is also the objective requirement of public relations. Democracy is in the form of three aspects: people should have certain rights, government and state leaders are elected by the people; the government should pay attention to the views of the people; the government should let people understand the governments policy agenda and policies, and try to get the support of the people. To this end, the government and social organizations must understand the public opinion polls, according to public opinion to develop or adjust their internal and external policies, and propaganda, to the public through various media to explain the policy for public understanding and support. (3) the d