中小食品企业生存与发展的基石（The cornerstone of survival and development of small and medium food enterprises）.docVIP

中小食品企业生存与发展的基石（The cornerstone of survival and development of small and medium food enterprises） Often see some small and medium-sized food enterprises shouted build 100 enterprises, industry leading enterprises, create China brand slogan, but because of the basic work of the enterprise is a mess and scarce resources continue to waste. And if they talk about brand building, they will be in a surprising manner with exclusion -- brand construction is a system engineering and profound need large amounts of funds, only the strength of large enterprises to do, for small and medium-sized enterprises, personnel, funds, lack of management, coupled with the reality of the pressure of survival, brand it seems that the construction is a miles away. In fact, many small and medium-sized enterprises not only to know the importance of brand construction for enterprise survival and development, and even do not know what is the brand building, and even some marketing people will brand building complex, the difficulty of the so-called brands do not do the only performance on sales. Why some enterprises, even some enterprises that have done for years, feel that the market will be so difficult to do? Why do so many enterprises just want to do sales, but not doing much sales? A marketing practice experience know that consumer spending along with the progress of ideas, together with the media and government departments to fake and shoddy products constantly exposed, even part of low-income urban and rural consumer consumers will feel assured brand as a condition to guarantee the quality and the implementation of the purchase, so the only retailer whether as fake and shoddy products as the reason and refused to accept the purchase, a shop goods are not down products, where sales? To make consumers feel feel at ease brand, so that retailers feel not like counterfeit and shoddy products, it requires enterprises to achieve through brand building. That is to say, any business needs and must c