产品定位、品牌定位与企业定位（Product positioning, brand positioning and enterprise positioning）.docVIP

产品定位、品牌定位与企业定位（Product positioning, brand positioning and enterprise positioning） Product positioning, brand positioning and enterprise positioning Marketing guru Philip Kotler in marketing management in the summary: positioning is for the companys product design, so that it can occupy a unique and valuable location in the heart of the target customer action. Rees and Trout in their book positioning, has repeatedly stressed that positioning is not what you want to do for the product, but what you expect customers to do.. In other words, you have to locate the product in the mind of the intended customer. In the theoretical circles and industry positioning, are turning more and more, when the positioning theory is more and more widely promote the development of marketing theory, and a profound impact on business practice time, the product positioning, brand positioning, and positioning of the enterprise of the three completely different concept becomes necessary. It is the key and purpose of the discussion to find out the relation between the three effectively and distinguish them clearly. According to the above description for the positioning of the masters, can be said that the so-called product positioning, is refers to the enterprise products to current and potential customers, carry out appropriate marketing activities, in order to make it in the minds of customers get a unique worthy position. Product positioning is aimed at products, and its core is to point to products for its service. For example, the spring of this year, Chinese clothing in the big boss Shanshan Group launched a popular theme this year is Shanshan mens senior business casual. In this knowledge-based economy and the information age, peoples attitudes have changed dramatically. Dress casual style leader in the IT industry first opened, so that people not only in life more emphasis on personality, the pursuit of quality and self perfection, in work and business activities of clothing has this