宇圣服饰庆典策划案（Costume festival planning）.docVIP

宇圣服饰庆典策划案（Costume festival planning） Costume festival planning I. the gist of the scheme L, improve and strengthen the market Changsha Yusheng clothing in the minds of the brand image, expand its visibility, increase reputation, promote consumerspurchase action, and through a series of innovative and creative planning, so that the men wear in the area Changsha Yusheng sensation is a kind of fashion, arouse consumers paid great attention to Yusheng dress and interest to participate, the Yusheng menswear brand more popular. 2, goals General objective: to further suppress the growth of the market is Changsha and local brands such as YOUNGOR, Romon mens clothing brand market share, and snatch a part of the market, and to stabilize Changsha Yu Sheng garment market, gradually lay the Hunan and Jiangxi two big market, to further enhance its brand position. Specific objectives: mainly through the theme of Yu Sheng garment world aspect as the main building of publicity, and introduces Yu Sheng Garment Brand mens and mens suits, maintenance and other methods, the culture and the formation of a number of fixed consumer groups in the Changsha Yu Sheng Garment market. Two, the implementation time of the program Two years, November 25th - December 9th (two weeks) Three. Market analysis Competitor analysis 1, in the Changsha area, the main advantage of YOUNGOR, Romon, mens clothing brand for: A, the product quality is better. B, local and foreign products, long-term operation. The influence of C, in the YOUNGOR brand clothing, and has possession of the men Romon brand apparel market formed a mutual promotion and promotion function of image. D, advertising activities through the overall, meticulous planning and implementation. E, many enterprises perennial custom clothing brands such as YOUNGOR. 2, YOUNGOR and other advertising effectiveness survey shows the following data: A, communication rate. People who have seen ads like YOUNGOR Account for 72.8% of the survey Never seen, acco