客户价值管理企业持续赢利的秘密（Customer value management the secret of sustainable profits）.docVIP

客户价值管理企业持续赢利的秘密（Customer value management the secret of sustainable profits） Summary What is the meaning of enterprise survival? That is profit, which is the fundamental purpose of successful operation of all enterprises. As an enterprise culture, there may be a long-term value for survival. Employees may have loyalty, effort, pattern orientation and centrality, and the society has its value of ecological environment protection and sustained economic impetus. But all this needs to be profitable, and without that, it will not survive. No one has ever heard of an obscure small company that fails to succeed, and shareholders do not invest in such companies. If a business wants to succeed, it must make a profit. This is not only the survival of enterprises, but also the inevitable prerequisite for the existence and development. The company can only make its own value flow work properly by allowing products / services to benefit customers. Finally, the surplus value is generated and accumulated by the operation of value stream, and finally the profit is achieved. Back here, lets ask ourselves Why do consumers buy our services / products? Why are they sometimes sold and sometimes not? Some people buy it while others dont buy it If someone else buys it once, he will not continue to buy it. Some marketing experts say, this is normal! sales do that every time so good luck, as a normal event to see. Large enterprises must have large sales and cash back to support their operations, this is not a few marketing experts can solve guerrilla warfare. This time, you need to have the rapid marketing and deep penetration ability to complete, it will depend on the stage for humanistic ideas from biology, science level, social civilization and social relation height on the development trend in the future to make strategic planning. And through the production, organization, management, marketing and other aspects of the joint efforts of the final results to promote this penetration capac