一个品牌背后的神话—洋河蓝色经典品牌成功探秘（Behind a brand quest Myth - the Yanghe River blue classic brand success）.doc

一个品牌背后的神话—洋河蓝色经典品牌成功探秘（Behind a brand quest Myth - the Yanghe River blue classic brand success） Behind a brand quest Myth - the Yanghe River blue classic brand success A brand like a person, if there is no particular personality, that is, an unknown brand. The success of the Yanghe River blue classic brand not only attracts the attention of peers, but also attracts the attention of all circles of society. It has created a miracle of brand growth rate, which is called a brand myth of liquor market by the industry The liquor market in recent years along the Blue Storm, the Yanghe River blue classic products with an annual growth rate of more than 300% expansion, at present, has completed two hundred million of sales, creating a single brand Chinese liquor sales miracle. The Yanghe River broke the classic blue liquor packaging are red and yellow traditional routines, bold innovation, changed the traditional liquor product packaging is heavy, creating a classic fashion style, created a revolution in Chinese liquor packaging. The Yanghe River blue classics changed the tradition of Chinese liquor flavor differentiation, and created a style of soft liquor based on taste, which was a qualitative leap in Chinese liquor quality...... The Yanghe River blue classic brand growth story is magical, because the Yanghe River blue classic brand culture, innovative marketing, fashion packaging, classic quality, are refreshing, full of magic. The Yanghe River blue classics with unique personality are not only popular with consumers, but also set up the image of Jiangsu liquor, which is a banner of Jiangsu liquor. From April 2005 to May, the Jiangsu provincial leadership in the Yanghe River hosted a blue classic original Chinese KMT chairman Lian Zhan and PFP chairman James Soong, led the delegation in Nanjing, the Yanghe River blue classic quality soft, by the delegation members jiaokouchengzan...... A brand just three years time so, eight faces, have to say is a myth. Brand innovation