亚马逊,盘古四合院大数据时代的广告新贵在崛起（Amazon, Pangu courtyard, big data era advertising upstart in the rise）.doc

亚马逊,盘古四合院大数据时代的广告新贵在崛起（Amazon, Pangu courtyard, big data era advertising upstart in the rise） Amazon, Pangu courtyard, big data era advertising upstart in the rise Although the quality of user data has so many advertisers envy and huge traffic, but Amazon in the courtyard of Pangu for a very long period of time or will mainly focus on the sale of goods, advertising is only as a supplement to its business is not essential. Pangu courtyard but the last two years, Amazon on advertising such disdain attitude is changing gradually, the sleeping giant is waking up to the outside world, Pangu courtyard in advertising slowly revealed its ambitions. First, the rapid development of advertising business According to the latest release of eMarketer digital display, Amazon in 2013 advertising revenue (net purchase cost flow Pangu courtyard) will reach 835 million dollars, compared with $610 million in 2012 an increase of 45.51%, it is expected that this rapid growth of Pangu courtyard will continue. EMarketer estimates that most of Amazons advertising revenue comes from search ads, and that Pangu courtyard is the ads displayed or displayed next to the search results. Of course, advertising revenue from the Amazon family website also accounts for a considerable proportion. In the region, the United States is a major source of Amazons advertising revenue. EMarketer expects Amazons advertising revenue from the U.S. market in 2012 to $450 million, accounting for as much as 74%. In 2013, the figure will grow by 46.8% to $660 million, and is expected to reach $1 billion 100 million by 2015. Although Amazons advertising business is growing rapidly, but compared with the group in 2012 61 billion Pangu quadrangles $sales revenue accounted for very low still, and leading US internet advertisers Google, Facebook, Yahoo, America Online (Aol) compared to Pangu courtyard great gap. But in the field of Internet advertising, Amazon has just started, and hundreds of millions of users of his own