口碑营销与传统营销的关系（The relationship between word of mouth marketing and traditional marketing）.docVIP

口碑营销与传统营销的关系（The relationship between word of mouth marketing and traditional marketing） Along with the enterprises image of their own value and of the marketing mechanism of popular tendency is becoming more common, an ancient way of marketing - word-of-mouth marketing is the continuous development and progress, and in the application to create new profit for the enterprise, get unexpected results. Every enterprise wants to make the individual use of goods or services to consumers to promote it, so as to pass ten, ten pass 100, then let the general public know the product or service to. Because good reputation, sales performance will naturally rise, perhaps a good brand is quietly born. Word of mouth is in the process of interpersonal communication, this is a face to face communication. It is written, emotional, intonation, physical and other forms of communication. Word of mouth transmission is also interactive, in the process of its transmission will have to respond and query. There is also an important factor and reputation: the credibility of information sources, if the word of mouth from a reliable source of information, such as: friends, colleagues, relatives or well-known experts, it is the trust degree of traditional advertising, publicity or promotion can not be compared. Word of mouth marketing is a spontaneous marketing approach that does not require marketers to present themselves, and, unlike other media, it doesnt cost a cent. 1, the relationship between brand image and word of mouth marketing In order to cultivate a sense of trust and intimacy among consumers, more and more enterprises attach importance to brand management as a part of their business strategy. Now, many product categories are saturated, and it is undoubtedly a very effective way for consumers to feel that their products are superior to other products. Brands like this cant be built overnight. Let the brand name be recognized, and in the short term into the mass media advertising can