what, why, how 企业知识管理方向推动知识管理面临之问题知识管理 .pptVIP

知识管理之策略与方法 Dr. Kuan-Tsae Huang Chairman, TASKCO e-Business Corporation KM的2W, 1H: What, Why, How 企业知识管理方向 推动知识管理面临之问题 知识管理策略面 了解知识管理策略 Survival生存 vs Advancement创新 驱动知识管理策略 管理知识策略 知识管理解决方案及方法论 竞争力 智慧财产 流程 Ten Aspects for Organizational Knowledge Management 推动知识管理面临之问题 Understanding Knowledge Strategy Tierney, (1999) “A company’s KM strategy should reflect its competitive strategy.” With focus on creating value for customers, turning a profit, and managing people. Zack, (1999) “… the most important context for guiding knowledge management is the firm’s strategy. Knowledge is the fundamental basis of competition. Competing successfully on knowledge requires either aligning strategy to what the organization knows, or ??? Types of Strategy Survival vs. Advancement (von Krogh, Roos, Slocum, 1994) Survival – 维持目前的成就水平，需掌握现有市场与竞争者 Advancement –达到未来的成就，创造新市场、新技术，新产品– 需要知识创新 Managing Knowledge Strategy A Manufacturer’s example Marketing writes the white papers Engineering writes the specification Technical Publications writes the manual Marketing Communications writes the brochure Training writes the course Everybody writes the presentations Technical support takes the calls What do we want to create? Information that is: created once and re-used located in one source easy to access viewable in multiple ways updated simultaneously worldwide accurate created with a consistent process New service business Created a global extranet targeting the automation sales, marketing support channel Based on Intellectual Assets Collective Knowledge Knowledge Management KM Needs to Addressing the 4Cs... Community -- Leveraging live media, driving relationships, bringing professionals together online for events, distance learning, shared experiences. Commerce -- Building opportunities, the central online marketplace for digital-media equipment. Expanding this opportunity through vendor storefronts. Context -- Enhancing user experience with editorial expertise and a highly