先战术后战略（Tactical post-strategy）.docVIP

先战术后战略（Tactical post-strategy） In a white paper on the strategy of the worlds most famous advertising agency, ogilvy mather, we can see an ogilvy strategy: Where are we now? Where will we go? (3) how to achieve it? (4)... The strategy here is the same as strategy. In English, strategy and strategy are the same word, and the meaning is the same. From now to the future, from direction to how to achieve, from strategy to tactics, everything is full of logic. In fact, not only ogilvy, but also in China and most of the world, this kind of thinking is seen as a logical way of thinking, even the com