软文语言平民化、口语化如何准确把握一个度（How to accurately control the language of soft language）.docVIP

软文语言平民化、口语化如何准确把握一个度（How to accurately control the language of soft language） In advertising communication, information is transmitted to the audience, and the audience can fully receive and fully understand the dissemination of information, which is largely determined by the language and method of communication. There is no denying health care products of soft wen civilian and colloquial language, in the field of marketing communication is opened and a precedent, the effect and the record is very good, its soft advertising popular seem to apply to the perfect level, has been unanimously praised in the industry, and to emulate. But are the soft articles in the marketplace successful? If you avoid the vulgar language, what will it look like? Is it that the more spoken, the more straightforward, the more successful it is? This materialist dialectical law is also worth reflecting and drawing on in the writing and application of soft prose. It is also a question of being civil but also grasping a degree. One, the civilianization does not speak the grammar, the expression, the thought, the rhetoric Look at the following soft wen, this is an enterprise is a strong supplement advertising papers: (involving the sensitive place, such as company name, health care products name may be on the premise of mostly by xx number instead of) In the study of brain regeneration, the worlds many biotechnology companies and pharmaceutical giants compete fiercely. It is. In 1999, Dr. XXXX, chief scientist of xx international groups brain science laboratory, proposed the famous xx nerve regeneration. Theory, (syntax: the subject is unknown) through the experiment to prove to the world: nerve growth factor (GM) and ganglioside (NGF plays) is a necessary material for the growth of nerve cells, GM mediated model NGF, enhanced activity of NGF plays, make damaged nerve cells repair and regeneration, the GM and NGF plays in quot; Xx Technical standards are used in conjunction with use (syntax: w