对日常询函的中性答复.docVIP

Lesson Eight Neutral Replies to Routine Requests 第八课 对日常询函的中性答复 教学目的 了解中性答复的特点 了解中性答复的一般结构 掌握本课的语言特点 独立完成练习 Letters with neutral information are usually routine Positive responses to routine requests. A neutral message is one in which a favor can be easily offered. And the reader is usually a regular customer with whom a business relationship has been already established. The main purpose of writing the letter is to convey the necessary information and courtesy. Even though it contains only one or two sentences, skillful communicators show much attention to build up more effective messages. When granting a routine request, the good news should be presented to the reader quickly, briefly and politely. Letters of this type are usually called form letters. The general structure for messages conveying neutral information is as follows. 1. Present the most important information in a positive way; 2. Describe reader benefits associated with the information; 3. Specify the Who, What, Where, and How related to the action you are going to take; 4. Close the letter confidently and politely. Specimen Letters 8.1. Routine Response to an Inquiry for a Brochure Dear Sir With reference to your inquiry of March 10, enclosed is the brochure on the current electronic organs in which you expressed an interest. Should you have further questions, please do not hesitate to write or call. We are always at your service. We thank you again for your interest in our products and look forward to your further orders. Truly yours 8.2. Routine Reply to an Inquiry for Product Information Dear Mr. Bacon In regard to your letter of April 25, enclosed please find a report from one of our users on Coal Cleaning Equipment. We hope that the report will offer you the necessary information. If there are any questions concerning the operation and service of the equipment, just let us know. We await with keen interest in doing business with you. Yours sincerely 8.3. Form Letters of Acknowledgement to Or