零售商管理.ppt

* 7 Theories for How a Shopper Shops Shopping mirrors usage habits Shoppers have a limited ability to focus Shoppers deselect before they select Shoppers shop using peripheral vision Discontinuity creates triggers in store Shoppers use signpost brands to navigate throughout the store Logical adjacencies lead to increased purchases and a more enjoyable shopping experience * 7 Theories for How a Shopper Shops Shopping mirrors usage habits Shoppers have a limited ability to focus Shoppers deselect before they select Shoppers shop using peripheral vision Discontinuity creates triggers in store Sh