公共关系试题(按题型)（Public relations questions (by type)）.docVIP

公共关系试题(按题型)（Public relations questions (by type)） Noun interpretation 1. public relations Is the social organization in order to shape their own image, through the dissemination of two-way communication means and activities affecting the publics science and art. 2. internal public relations publications It is made up of social organizations and mainly provides newspapers, magazines and other information carriers for their employees, customers and specific public. This publication is one of the main forms of public relations activities within the organization. It is the basic position for effectively carrying out ideological work and publicity and education, and also an important symbol of enterprise culture. 3. know the public Is already know their situation, clearly aware of their problems related to a particular organization, there is an urgent need to further understand all the information related to the problem, and began to put forward related rights to the organization. 4. public relations thematic activities It is a common public relations activity. It is organized by public relations as the theme, planned and step-by-step to carry out a variety of specific purposes and content of social activities 5. crisis public relations Any social organization, in order to solve the organization itself in a crisis, bad influence to the public cause irreparable adverse events and losses, and adopted a series of strategies and measures to prevent, reverse, rescue effect 1. public The public refers to a group of individuals, social groups and social organizations that form and interact with the operation of social organizations in the face of certain common problems. 2. communication It is the process of social organizations using various media to conduct two-way information communication with the public in a purposeful and planned way. 3. organizational image The organizational image refers to the general impression formed by the public perception of the inner or outer fea