国内服装企业的品牌策划方案（Brand planning scheme of domestic clothing enterprises）.docVIP

国内服装企业的品牌策划方案（Brand planning scheme of domestic clothing enterprises） Chinas successful accession to the WTO gives a good signal to Chinas garment industry. But in the face of a variety of good information at the same time, we should also see the accession to the WTO, vigorously develop the brand economy, enterprises to establish brand awareness in order to ensure that products in international competition for a place. China is the largest garment processing base in the world. The total quantity of garment production is large, but the value of single pieces is low. Experience of the international management of textile and garment enterprises in our country is serious lack, the world brand is almost zero, brand appeal of the market and the multi region stretching force is insufficient, lack of corporate image in market, enterprise financial transparency and other aspects, these are our weaknesses. Today is the brand of economic times, after joining the WTO, the competition of the clothing industry is not only the competition in the industry, and competition from outside the industry, such as Disneys Mickey brand childrens clothing to enter the market in the Chinese city childrens consumption field is very influential. Chinas clothing industry is not lack of quality, but international brands, international business experience. We must create our own fist products and build international brands. After joining the WTO, Chinas garment exports will encounter the following aspects of the problem: First, clothing is a spiritual consumer goods, in addition to material consumption function, but also need to have cultural connotations. This is one aspect of the serious shortage of Chinese clothing. Second, now the consumer market internationalization, commodity consumption brand, the level of competition compared with the previous complex, we have in the domestic market how much success, but also to create a question mark. Third, open to each other, we need to go out, others c