渠道 销售（Channel sales）.docVIP

渠道 销售（Channel sales） Comprehensive analysis of sales channels of Chinas clothing industry With the development of the apparel industry, clothing sales channels and models is in constant change and innovation, so far, a variety of new sales channels gradually clear, plays a good role in promoting the clothing sales growth. Therefore, for the clothing production and sales enterprises, to understand the main sales channels of the domestic garment market is conducive to the smooth progress of enterprise marketing. One, our country clothing sale channel mode In 2005, Chinas apparel market sales of nearly 500 billion yuan, of which: the town of about 350 billion yuan, 150 billion yuan in rural areas, between urban and rural areas the proportion is about at a level of 3:1 is weak, and the fast consumer goods have a similar degree of 3.6:1. Under this ratio is more detailed proportion and structure, different grades of clothing for the choice of suitable sales channels, and effective channel model design is of great significance. Integrated down, shopping malls, supermarkets, clothing wholesale market, stores, discount stores are important places for clothing sales, in addition to the main venue, other sales terminals also have creative space, such as online shopping, such as shop etc.. A garment enterprises if not on their own business resources, market resources, consumer trends have sufficient understanding of the words, it is possible to formulate the strategic plan and is in direct competition with the enemy. With the development of economy, the previous luxury began to enter the popular stage, which will be the value of sales of different enterprises to distinguish the brand and fashion, utility and cost are the two main branch, is called the top brands and industry giants. One is to create enough fashion and fashion, and to rely on brands to promote consumption; one is to adapt to market demand, rely on the full expansion of the market and channels, achieve strategic