专业英语物流与供应的链管理 1.ppt

Chapter 1 Logistics and competitive strategy;This chapter :;Explain the concept of the value chain and the integrative role of logistics within the organization. 解释什么是价值链，描述了在企业整合过程中“物流”所扮演的角色。 Describes the emerging discipline of supply chain management, defining it and explaining how and why it takes the principles of logistics forward. 给出“供应链管理”理论的定义，描述该理论出现的过程，解释物流概念发展的原因及如何发展。;contents;; 1.History Background; In the early part of 1991 the world was a given a dramatic example of the importance of logistics. Half a million people and over half a million tonnes of material and supplies were airlifted 12,000 kilometers with a further 2.3 million tonnes（公吨 =1000公斤） of equipment moved by sea — all of this achieved in a matter of months. It has been argued that the defeat of the British in the American war of independence can largely attributed to logistics failure. ; In the Second World War logistics also played a major role. The Allied Forces’（盟军, 联军） invasion of Europe was a highly skilled exercise in logistics, as was the defeat of Rommel（隆美尔①姓氏 ②1891-1944, 纳粹德国陆军元帅, 二次世界大战时任北非战场德军司令官, 后以图谋推翻希特勒, 被逼自杀） in the desert.;It is only in the recent past that business organization have come to recognize the vital impact that logistics management can have in the achievement of competitive advantage.;The definition of Logistics management;Logistics is the process of strategically managing the procurement, movement and storage of materials, parts and finished inventory (and the related information flows) through the organization and its marketing channels in such a way that current and future profitability are maximized through the cost-effective fulfillment of orders.;2.Competitive advantage;Question 1;What’s the basic successful factors in the marketplace? it is the “Three C’S” : The Company It’s Customers It’s Competitors ;Assets Utilization;The source of competitive advantage is found firstly in the ability of the organization