GLOBAL TOP50 BRANDS 2013 - Brand Finance（2013年全球TOP50品牌金融品牌）.pdf

brandstop 50 Despite the ongoing economic difficulties in many parts of the world, the beauty industry continues to defy the downturn. NPD, RD and the creation of new brands in the beauty sector is GLOBAL outstripping many other consumer industries and the outlook from analysts is largely positive. “The resilience of the beauty industry is clear to see,” says Mary-Ellen Field, TOP50 Chairman of Brand Finance (Australia). “If you compare it to other industries it’s holding up very well. Fashion for instance, with the exception of a few retailers such as Zara and Mango, is really suffering.” BRANDS The beauty industry’s ability to weather the financial storm can be attributed to a number of factors: burgeoning consumerism in developing markets is providing demand for personal care and 2013 cosmetic products, while in more mature markets spending on discretionary items Procter Gamble’s supremacy of the global beauty such as beauty products has increased at the expense of the bigger ticket items. market continues for a third consecutive year, with its LUXURY LEADS Olay brand taking the top spot in Brand Finance’s Luxury brands in particular have enjoyed a influential 50 Most Valuable Cosmetics Brands league renewed uptake, which is reflected in this table. SPC takes a look at the winners and losers, and year’s Brand Finance top 50 brands. L’Oréal’s Lancôme brand crept up to fifth which brands to watch out for in the coming 12 months place in the rankings, while Christian Dior jumped four places to come in at number number 12, while Clarins comes in at Field. “The fragrances are not quite right ten. The beauty arm of French fashion number 17, a jump of two places. but there is a very good offer for skin care