Planning a Web Development Project - gotomedia（规划一个Web开发项目gotomedia）.pdf

SETTING THE STA G E Planning a Web Development Project Presented by: Kelly Goto kelly@ kgoto@ (415) 957-7701 session url /atlanta00/stage Cool cover illustration by Eunice Moyle SESSION OUTLINE 1.0 The Project: Introduction 2.0 Before You Start: The Client 3.0 The Proposal: The Development Process 4.0 Estimating: Time and Resources 4.1 The Budget: Estimating by Hours 4.2 The Budget: Estimating by Task 5.0 Creative Brief: Defining Scope 6.0 Competitive Analysis: Informal Research 7.0 Forms Worksheets: Blank Forms to Use 8.0 The Proposal: Detailed Overview 8.1 Proposal Format: Informal Letter 8.2 Proposal Format: Detailed Plan 8.3 Expectations and Follow-Up ©1999 Gotomedia, All Rights Reserved 1 . 0 THE PROJECT: Intr o d u c t i o n Setting the Stage: Determining Scope You have a potential project that has just dropped into your lap. The client (or your boss) asks you the deadly question: “How much time is this going to take, and how much is it going to cost?” What is the first step you take in identifying the actual costs and timing associated with the project? How SETTING THE STA G E much information do you need up front in order to generate a realistic pro- Before actually starting a Web posal? What other elements do yo