兰州居民电费缴纳特征分析 Analysis of residents’characteristic of paying the electricity bills in Lanzhou.pdfVIP

文章编号：1009-1831（2013 ）02-0036-06 兰州居民电费缴纳特征分析 刘洋洋，周玲芳，郭红珍 （华北电力大学 经济与管理学院，北京 102206） Analysis of residents’characteristic of paying the electricity bills in Lanzhou LIU Yang⁃yang, ZHOU Ling⁃fang, GUO Hong ⁃zhen （North China Electric Power University, Beijing 102206, China） 摘要：以甘肃省兰州市为例，通过对居民电费缴纳情况进 Abstract：Improving the service quality of paying the elec⁃ 行问卷调查和深度访谈，以统计调查结果为基础，分析了兰州 tricity bills of residents is an important work for marketing manage⁃ ment of the power company, through questionnaires and depth in⁃ 居民目前缴纳电费的现状及影响其选择缴费方式的因素，得 terviews with residents about paying the electricity bills, based on 出缴费距离和缴费服务2 个因子是影响居民选择缴费方式的 the survey results, this paper takes Gansu as an example and ana⁃ 重要因素。同时基于缴费平均花费时间对居民进行分类，采 lyzes the current situation of paying electricity bills and the influ⁃ 用回归分析法拟合各种缴费方式的因素分析模型，提出适合 encing factors, and then it is found that the payment distance and 不同类别居民的缴费方式，以利于居民更快捷缴费，从而在更 services would affect residents ’choices about payment methods. Then classifying the residents according to the average time of pay⁃ 大范围内实现居民“10 分钟缴费”的目标。 ing the electricity bills and using regression analysis to fit the fac⁃ 关键词：居民用电；缴费方式；影响因素；因子分析；回归 tor analysis models of various payment methods, this paper puts for⁃ 分析 ward different payment methods which are fit for different catego⁃ ries of residents, in order to facilitate faster to pay the electricity bills, resulting in a greater range to achieve the goal