香港海洋公园一个城市活的幻想（Hong Kong Ocean Park a living fantasy of a city）.doc

香港海洋公园一个城市活的幻想（Hong Kong Ocean Park a living fantasy of a city） Text / reporter Li Yue Miao from Shanghai Imagine a wedding, lively and lovely sea lions Iexpressed fish do witness a riot of colours, to old Macaw Title ring, surrounded by a white dove of peace, the screams speeding down on the 20 story high roller coaster, this is not a movie in every field in the show, Hong Kong Ocean Park is so perfect romantic wedding almost daily repertoire. On Hong Kong Ocean Park, President Sheng Zhiwen, all in the fantasy if can become a reality in the Ocean Park, such as penguins and polar bears close contact, and let the tourists tangible , then the profits come. In reality, the situation is Arabian Nights, because penguins live in the Antarctic and the polar bears live in the Arctic, is impossible to compete, then I would recommend venues allow visitors to complete One divides into two., from pole to pole psychology across in less than 50 meters away, in close contact with the animal. The Hong Kong Ocean Park Marketing Manager Vivian Lee, huge investment, after the consumer brief Carnival cold is the most unbearable thing to her, so her task is to keep the Hong Kong Ocean Park fresh -- let visitors every time to see the scenery and feelings are not the same. Marketing into a bottomless pit or even lose everything is Vivian Lee the most taboo thing, especially after a big failure. In 2000, Ocean Park had two years to spend HK $60 million to do downhill machine, at the beginning of the flow waves, but the tourist experience, the results are very poor, the loss is very serious. In the eyes of Vivian Lee, everything is just like Peter Drucker said, customers are the only profit center, and marketing is the art of discovering and maintaining customers and maintaining a sustainable profit. Disney is the object of study, but they are still a fairy tale, and we are living fantasy, we dont do worse than they are, in many ways, we are even better than they do. In the eyes of Lee Vivi