香水策划案（Perfume project）.doc

香水策划案（Perfume project） Perfume project I. Preface The scent of a woman , no scent of woman, as a flower without perfume, is a plastic flower. Visible, fragrance and women have relevance, so close at different levels, different people of different temperament and interest. Because of their different personalities and prefers a special flavor fragrance. Then, the woman in the selection of their fragrance added charm at the same time, Zhuzhou advertising company official, the copyright, the official exchange website: is to show your enthusiasm and interest. Today, with the rapid development of economy, we are more and more aware of the importance of perfume to women. Two. Market Overview The famous French cosmetics Lancome has always been famous for its noble quality and excellent quality. When it comes to Lancome, people are always very trusting of their products. Product brand packing specification (ML) price (yuan) Kerrey Secretary Ting Dior (Christian Dior)? The first fashion series The New Look for the female image of revolution, reveal female beautiful waist, shoulders and legs fashion styles, 50302 Chanel (Chanel) cuboid with neat lines like perfume bottles, bottle cutting gems like morphology of NO.5, black words appear on a white background. 50476 The Lancome (Lancome) bottle is a brilliant glass sphere, 50435 Estee Lauder (Estee Lauder) Iressa the bottle shape simple and generous, 50386 Product brand advertising language fee (10000 yuan) Kerrey Dior Dior (Christian), the world no longer black and white, It s gold 562.59 Chanel (Chanel) every living woman needs Chanel five, 124.76 Lancome (Lancome), my Lancome, my love time 6373.35 Estee Lauder (Estee Lauder) perfume like water 154.08 Three. Consumer research (1).1. generally apply make-up occasions: 1) attend a formal banquet 2) usually go to work 3) go out shopping 2. use brand status: 1) unmarried female surname, preference flower fragrance type series 2) various brands, each with its own functions 3. pur