网站流量异常变动的8种常见原因（8 common causes of abnormal changes in web traffic）.docVIP

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网站流量异常变动的8种常见原因（8 common causes of abnormal changes in web traffic）.doc

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网站流量异常变动的8种常见原因（8 common causes of abnormal changes in web traffic） Reasons 3: market activities begin and end If the first two are the impact of traffic on the site caused by natural causes, that is behind the artificial operation impact on site traffic. Here is one of the main reasons is the site of the marketing activities. Everyone needs to promote, attract traffic, when a round of market promotion activities after the start of traffic there will be a significant increase. When this round of market after the flow will have an obvious regression. Marketing activities will usually affect the specific channel flow, it may reduce the flow of the channel quality. Suggestions: first of all to ensure that your site analysis tools can record all traffic sources, and can distinguish between paid and non paid traffic. Then a detailed promotion plan and schedule to the marketing staff. When the flow changes in plan promotion time, according to the change of flow channel check table the promotion plan. In addition, this table also need to be integrated into the front of the table. Reasons for the impact of 4: hot events The fourth reason is the influence of hot events on site traffic. Hot events are divided into two categories, one is a kind of active passive. Active hot events usually is a part of marketing activities, this kind of hot events have clear goals and guide. Hot events is a self created or passive by other people. This event usually affects the SEO traffic, and direct traffic flow promotion of three channels. Usually, in accordance with the keywords and search traffic sources and flow change time can be found is a hot event caused by flow change. Suggestions: for hot events actively, should be included in the marketing plan, but only in the passive hot events found in the table were recorded. Of course, you can also use a Google news subscription related websites and industry keywords, found that public opinion changes as soon as possible. Reasons 5: policy imp