浅谈绿色产品营销策略（Discussion on green product marketing strategy）.docVIP

浅谈绿色产品营销策略（Discussion on green product marketing strategy） Abstract: green product is the trend of world merchandise development, is the key to implement green marketing strategy, and is the key to satisfy consumers green demand and compete for market. This article is divided into five steps to discuss the green product marketing strategy in detail, and it has strong operability. Key words: green product marketing strategy Green marketing, which is embodied in the green strategy of enterprise marketing activities. As a multi-level and comprehensive concept, it covers the green concept, green goods and green services. Compared with the traditional marketing, green marketing emphasizes more on the living environment of human societys interests, pay attention to business activities and development and environmental protection, ecological balance and coordination; emphasize in the marketing activities of enterprises to reflect the green, is conducive to environmental protection and human health, reduce pollution, rational use of resources, so as to safeguard the common interests between consumers and society three, the enterprise fundamentally. Green demand is the basis of green marketing, implementing green product strategy, green price strategy, green promotion strategy, green channel strategy and green service strategy. And the green product strategy is the first to bear the brunt. The core of green products is to give people more and more benefits or values. This benefit is reflected by the quality of the product, the function of the form, the packaging and the added value. Green products mainly include two categories: one is pure natural products, and two is pollution-free products. Chinas Haier, MeiLing, Frestech and other household electrical appliance enterprises have been introduced to the market of green refrigerator, air conditioning and other green coconut; Jianlibao, and other companies have been introduced to the market of green beverage etc.. Green produc